Michael has an extensive background in all areas of marketing with a strong emphasis in jewelry and association management. Barlerin was retained in 2008 by the Silver Institute to develop and implement programs for the Silver Promotion Service for which he serves as Executive Director. Barlerin previously held the position of Chief Executive, World Gold Council, Americans. Prior to joining the WGC, he was employed by Zale Corporation where he was Senior VP Marketing for both the Zales and Fine Jewelers Guild Divisions before becoming Corporate SR. VP, Marketing. His career in retailing also includes two years as President, COO of the 70-store retail optical chain, American Vision Centers.  

Chris is a 15-year veteran of the Diamond and Jewelry Industry.  Chris has extensive experience in Market Research as founding Managing Director of the NPD Diamond and Diamond Jewelry Service.  His responsibility included the development of a retail panel of 4,000 doors contributing total transactional history used to drive detailed sell-in and sell-through analytics for the domestic US diamond market.  Prior to NPD, Casey was Vice President of the Nielsen Jewelry Group heading National Jeweler and Europa Star media properties as well as the Couture and JA New York Trade Shows.  Prior to joining the Jewelry Industry, Casey managed trade media and research properties in the Apparel and Construction industries.